Since its mainstage debut last decade, the concept of ‘big data’ – the large-scale collection and analysis of vast amounts of digital information – has changed the face of business, becoming a core pillar of the digital economy. However, it has also become a daunting and inaccessible term to the uninitiated, conjuring images of row-after-row of computer servers, teams of scientists and mathematicians, and complex spreadsheets and line graphs.
But as PwC's Former Chief Data Scientist Matt Kuperholz explains, it needn’t be this way.
In a short video, Kuperholz lifts the lid on what ‘big data’ really means, bringing the topic back down to earth. As he explains, any business can begin to take advantage of big data’s many benefits, with the data itself becoming a new asset or currency that releases considerable value over time.
Kuperholz also explores how any company can be quickly refocused as a data-optimised operation without having to fork out for costly equipment or a complex restructure. Over time, this can result in a lean, analytics-focused organisation that is efficient, profitable and provides a new level of service to customers.
Don’t have time to watch the video? Check out his key statements below.
