Reinvention is not just an idea—it’s a call to action. In a world defined by rapid technological advancements, shifting market dynamics, and evolving societal needs, reinvention is the catalyst for resilience and relevance.
PwC Australia has opened a new immersive experience for businesses looking to implement emerging technologies to address burning challenges such as skills shortages, supply chain constraints and business model reinvention.
The space, which is an extension of PwC's Reinvention Lab, allows organisations to experience, test and explore advanced technologies, in an industry specific and tangible way. As a permanent feature of the Sydney office, the space will feature a range of immersive experiences, starting with a frictionless retail store and humanoid avatar, called Cleo, which has been built using ChatPwC.
The first iteration of this space has been designed in collaboration with PwC alliance partner Microsoft.
We are looking to expand this offering to our Melbourne office, engaging other alliance partners such as Oracle, Salesforce, Amazon, SAP and our ecosystem of emerging technology partners. It’s more than just showcasing what’s possible, it’s about co-creating bespoke solutions with our clients, in a collaborative and purposeful way.
“As we embark on this journey together, we need to remember that we can’t solve the big, persistent problems, with the same old thinking. I encourage you to embrace curiosity, ask bold questions, and challenge the status quo. This is a unique moment for all of us to learn, collaborate, and push boundaries.”
Ro Antao - PwC’s Consulting lead
