Consumer Markets

Equipping organisations with leading edge expertise and insights to manage change, navigate complexity and unlock value to thrive in a changing world.

Our passion is helping retail and consumer goods clients achieve success, consistent with their brand values.

As consumer demands and loyalties shift, retail and consumer goods businesses must embrace agility to maintain market share. At the same time, increased regulatory scrutiny and cost pressures are driving the need for new ways to profitable, responsible growth. Your route to transformation may focus on sustainability, diversity and inclusion or how technology can augment your customer journey. Or perhaps building cyber resilience, optimising cost or mergers and acquisitions are your strategic focus. Or all of the above.

Whatever your needs, we have the right people to help you deliver that sustainable change. We are helping retail and consumer goods businesses to embed resilience, capitalise on accelerating consumer trends, benefit from new technologies and integrate new and different business models.

In our recent Voice of the Consumer Survey which saw over 1,000 Australians respond to, it outlines five key imperatives for companies to build and maintain consumer confidence:

Manage Value for Money Expectations: Navigate rising prices while meeting consumer expectations.
Care for the Environment: Connect with eco-conscious consumers through sustainable practices.
Secure Privacy and Personal Data: Safeguard consumer data to build trust.
Be Authentic on Social Media: Balance engagement with consumer concerns about credibility.
Build Trust in AI: Demonstrate the value of AI responsibly to enhance consumer experiences.

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Who we are

In response to the current disruption in consumer markets, we offer your business a strong and reliable network of dedicated retail and telecommunications industry experts who will help you:

Extract value from your multinational operations
Develop a competitive advantage across the value chain
Ensure that all corporate stakeholder expectations are recognised and met

We work with you to build brand trust, brand growth, and brand effectiveness. Regardless of the digital challenges you face, we have the expertise and capability to solve them all with specialists, across:

Retail

Consumer

Technology

Telecommunications

Media

Entertainment

How we can help

Now is the time to innovate, take risks and define how you want your organisation to succeed. Together with our team of experts you can access the tools and insights you need to make a series of purposeful choices and moves that will propel you forward.

In a period of transformation you need sophisticated, cooperative and insightful man power. Your dedicated team of PwC consumer market experts will augment your internal capabilities and give you a fresh, objective perspective on your most important strategic and operational roadblocks.

PwC Global Insights Series

Consumer-facing businesses worldwide are experiencing rapid and disruptive technological change. Join PwC Global Retail Leader, Kelly Pederson, and PwC Australia’s Consumer Markets Industry Leader, Brian Man as they explore strategies to navigate successful business model reinvention and the rewards for doing so.

Explore the full video series here

Consumer Markets trends and insights

In our latest series of retail, telco and consumer markets reports we have analysed Australian consumer experiences and behaviours to identify ways you can capture attention, build value and get ahead.