A conversation with Vittoria Food and Beverage

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A conversation with Rolando and Gabriella Schirato, Vittoria

Rolando Schirato, Managing Director, and Gabriella Schirato from Vittoria Food and Beverage discuss their motivation in growing and developing the business, and the importance of culture in a family business.

It doesn’t get much more ‘family’ than Vittoria Food and Beverage.

Since 1947, three generations of grandparents, sons, daughters, aunts, uncles and cousins have all worked in the business, now a multi-brand global enterprise selling over 2 million cups of coffee every day.

Yet the desire of the current generation to succeed is as fresh as ever.

Managing Director, Rolando Schirato and family member, Gabriella Schirato talk about what motivates them to keep growing and developing the business.

They discuss the importance of nurturing a strong culture, looking after employees and giving back to the community.

And they reveal the impact of their father’s decision to establish a non-family advisory board and what it means for accountability and innovation.

Watch the video and hear their story.

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Martina Crowley

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PwC | Private | Partner, PwC Australia

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Rob Silverwood

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