Cedrent Enterprises announced as the winner of the 2021 PwC MURRA Boost for Indigenous business

PwC and the Melbourne Business School have today announced that Cedrent Enterprises have won this year’s PwC MURRA Boost Initiative, which aims to strengthen Indigenous-led businesses.

PwC MURRA Boost initiative winner, Cedrent Enterprises will receive $30,000 in kind support from a specialist PwC team to help strengthen their business practices and build capacity for future growth.

Cedrent Enterprises is a vehicle hire company with commercial utes, trucks, vans, buses, 4WD and passenger cars for hire in Adelaide, Alice Springs, Darwin Airport and City and a number of other locations.

PwC Chief Executive, Tom Seymour says "PwC is extremely pleased to continue our support for Indigenous Business Month through the MURRA Boost Initiative. We have been privileged to work with many great Indigenous businesses over the 6 years of this award - and see them thrive and grow.

“The quality of the applicants this year was extremely high - and this continues to demonstrate the growth and diversity of Indigenous businesses and their ambitions to grow and have a significant impact.”

“This year's winner, Cedrent Enterprises, has been established with the support of the Far West Coast Aboriginal community in SA. They run a successful commercial operation as well as providing a valuable service to enable access to many regional and remote areas across SA and NT. PwC is really looking forward to working with Cedrent and contributing to the next stage of their growth journey."

April Lawrie, Director, Far West Coast Investment says "“Cedrent Enterprises, with the help of the Far West Coast Aboriginal Corporation and Far West Coast Investments has empowered the Indigenous economy by growing our Enterprise Rent-A-Car franchise throughout Australia, helping us to involve more Aboriginal communities and help us provide more opportunities for our mob. The profits generated from the franchise also go towards helping our Far West Coast youth with education programs and scholarships to help grow our future leaders.”

The MURRA Boost is in it’s the sixth edition and continues to attract a broad range of high calibre participants. Previous winners have included GWS Engineering & Construction, Kakadu Aboriginal clothing and arts store Tiny Tots, and BlackCard, a cultural consultancy out of Queensland, demonstrating the variety of Indigenous-owned businesses.