Sports

Helping sporting organisations deliver sustainable growth

Opportunities to transform in Australia's 'golden age' of sport

Australia’s sporting sector faces multiple challenges. Changing consumer expectations. New entrants. Different business models. Regulatory changes. Rising costs.

However, Australia is in a ‘golden age’ of sport. A decade of mega global sporting events will hit our shores - the 2023 FIFA Women’s World Cup; 2026 Commonwealth Games in Victoria; the Men’s Rugby World Cup in 2027, and Women’s Rugby World Cup in 2029; the ICC T20 World Cup in 2028; and the Brisbane Olympics and Paralympics in 2032. Alongside the regular array of world-class events already in our national calendar each year (the Australian Open tennis; F1 Melbourne Grand Prix; AFL finals; and Rugby League State of Origin to name just a few), our sporting sector is constantly evolving, leveraging the considerable opportunities to transform and showcase the inclusivity, sustainability and world-leading experience we can bring to sporting teams, event organisers and audiences.

Whether you are responsible for developing sporting infrastructure, managing sports teams, or leading major facilities and events, PwC offers a distinctive sports practice with multi-discipline subject matter experts.

Defining strategic direction, reducing costs, assisting with mergers and acquisitions, building cyber resilience, optimising customer journeys, delivering diversity and inclusion, and more. We will help you address your key challenges, get better industry insight and deliver responsible growth for the future of your organisation, and the communities in which you operate and support.