Navigating the Digital Asset Landscape
The financial services landscape is changing rapidly, with digital assets—driven by crypto, innovative startups, and large tech companies—reshaping the industry. As the market evolves, businesses and institutions are adapting to stay competitive. Established players need to innovate, while digital asset startups are building partnerships or finding new ways to reach customers directly. Governments are working to attract startups, and regulators are updating their frameworks to keep up with new market developments.
Digital assets, including crypto, NFTs, Web3, AI, and the metaverse, offer extensive new possibilities. At PwC Australia, we are deeply engaged in this transformation, supporting businesses, startups, regulators, and governments in understanding and navigating this space.
Now is the time to explore the digital asset ecosystem, understand its key players, and address changing regulations. PwC Australia can help you make informed decisions, unlock opportunities, and advance your digital assets strategy. Prepare for the future and build the trust needed to drive sustained growth in this rapidly expanding market.
How PwC can help
- What are digital assets
- PwC’s Comprehensive Digital Asset Solutions
- PwC’s Global Digital Assets team
What are digital assets
Digital assets are virtual representations of value or rights, made possible through blockchain technology and other advancements in digital infrastructure. These include cryptocurrencies like Bitcoin and Ethereum, non-fungible tokens (NFTs), digital securities, and other tokenised assets. Digital assets enable peer-to-peer transactions, decentralised finance (DeFi), and new forms of ownership and value transfer. They are transforming traditional financial systems and creating new opportunities across various sectors by offering enhanced transparency, security, and efficiency.
PwC’s Comprehensive Digital Asset Solutions
Our community of solvers will come together to help you find unique opportunities in this boundless space. With the insights and capabilities you need to find your position, we can navigate the complexity together and build trust in this evolving landscape.
PwC's digital asset practice has capabilities in:
Digital Asset Strategy
Enablement strategy and target operating model, including competitive landscape analysis, market entry and go-to market strategy. Asset and 3rd party due diligence, feasibility and capabilities assessments.
Risk Management & Controls
Governance and control frameworks, valuation and risk management policies and procedures.
Legal, Regulatory & Compliance
Legal and regulatory compliance strategy and framework, including KYC, AML and SOX readiness. Licensing and approval, regulatory exam preparation, response and remediation.
Cyber Security
Security and vulnerability assessments, penetration testing and incidence response.
Tax Consulting
Tax strategy and structuring including business migration, transfer pricing and corporate and indirect tax. Advising on individual tax issues including investor reporting and compliance requirements.
Capital Raising & Deals Advisory Services
Capital Raise preparation, Deals advisory services, including M&A support, valuation and due diligence.
Find out more about Capital Raising or Deals Advisory
Audit & Accounting
Financial statement audit, accounting treatments, policies and disclosures, impairment and proof of reserves assessment. Asset classification, valuation, recognition and measurement.
PwC’s Global Digital Assets team
PwC has over 350 Digital Asset specialists across the global from 35 countries.
Our teams support clients on all types of Digital Asset solutions, including cryptocurrencies, security tokens, stablecoins, CBDCs, tokenization of real world assets.
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