Partner
Barry Trubridge
Barry is a Partner within PwC, specialising in customer-led transformation.
Barry brings together customer experience, sales/service excellence and channel transformation to deliver customer and commercial outcomes for his clients. Barry has over 20 years’ experience in the financial sector, leading large scale, customer-led transformation programs across digital, mobile, telephony and branch networks. Prior to joining PwC, Barry held executive positions in transformation and strategy in top-tier banks in the UK and Australia.
Barry has deep expertise across retail strategy, digital banking, multi-channel implementation, customer-centric transformation, and delivery of sustainable change.
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