Motorcycle Dealership VR
Retail Customisation Experience for Global Motorcycle Company
This prototype was made to demonstrate how VR could revolutionise the motorbike sales and customisation process. Currently, there are so many parts and options involved in customising motorcycles that when using traditional methods (such as a website or parts catalogue) it is impossible to see how the different combinations of parts would look on your motorcycle. For motorcycle enthusiasts, the aesthetics of the bike is often the deciding factor in a sale. With virtual reality, we created a prototype that allows the user to quickly and intuitively change parts of the bike and inspect the customised product as if it was already built. The data gathered during the customisation process could also be used to refine the ordering and fulfilment processes.
