Asia Practice

Doing business with Asia and Australia

The Asia Practice provides our clients from the region and Australia easy access to on-the-ground expertise to assist them with market and sector entry, growth strategy, and navigating the complexities of inbound and outbound investment.

PwC Asia Practice  – market entry and growth strategy experts

As leaders in this space, we work closely with our strong global PwC network to support our clients through a suite of professional consultancy services for business practicalities, including:

  • Business consultancy
  • Market insights and analysis
  • Industry insights and analysis
  • Law and regulation
  • Sales and marketing
  • Trade and investment
  • Risk management
  • Tax and accountancy
  • Energy transition

Thought Leadership Series

Available NFP board opportunities:

Opportunity Knocks

Japan-Australia collaboration

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Bridging Continents

Inbound investment from Asia to Australia
(Available in November 2024)

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Asia Taskforce

Reimagining Australia's Asia strategy

Supporting the Australian technology sector

Asia Taskforce will get your business Asia ready

We partner with the Business Council of Australia and Asia Society Australia to advance Australian organisations doing business with Korea, Singapore, Vietnam, China, Japan and other ASEAN states.

Find out more

Meet the Asia Practice team

Contact us to learn about how we use human ingenuity and specialised Asia business services to future-proof your organisation.

China Practice

Cathy Li

Partner, Melbourne, PwC Australia

+61 488 070 833

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Ada Lou

Director, Sydney, PwC Australia

+61 403 288 887

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Grace Ji

Managing Director, Melbourne, PwC Australia

+61 434 107 598

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Japan Practice

Jason Hayes

Partner, Asia Practice Leader and Ascent Program Lead, Sydney, PwC Australia

+61 407 232 142

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Toru Aikawa

Partner, Sydney, PwC Australia

+61 2 8266 0462

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Korea Practice

Paul Yoo

Director, PwC Australia

+61 481 184 600

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India Practice


Jasmin Kaur Gurdep Singh

Partner, Melbourne, PwC Australia

+61 487 772 177

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Sumanth Prakash

Partner, Assurance, Sydney, PwC Australia

+61 407 246 629

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ASEAN Practice


Sung Lee

Director, Asia Practice, Canberra, PwC Australia

+61 488 113 397

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Akuntina Novriani

Director, Melbourne, PwC Australia

+61 439 252 234

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Mian Rubiana

Director, PwC Australia

+61 416 367 466

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Jasmin Kaur Gurdep Singh

Partner, Melbourne, PwC Australia

+61 487 772 177

Contact form

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