We help our clients maximise the value
of franchising as a distribution and growth strategy, providing advice
on the organisational design, development, implementation and
management of franchising systems domestically and internationally.
PwCs' franchising experts provide a range of advisory services in the areas of:
- Assessing the Appropriate Expansion Strategy for your Business »
As
a company plans for growth, it has several distribution options for
accomplishing its goals. Our approach is to identify and analyse the
breadth, framework, stakeholder roles, expansion, financial and
operational considerations of each distribution. We help to identify
and understand your objectives, and develop the functional key
assumptions of multiple models in order to thoroughly assess the
options to ensure you are not pushed into franchising when there are
better strategic alternatives.
- Development of a Franchisee Communication Program »
Continuous,
direct and two way communication with your franchisees is a critical
aspect of success. Our team can assist you in implementing verbal and
non verbal systems of communication consisting of specific tools,
information and advisory councils to ensure the Franchisor and
Franchisee relationship remains strong and that you capitalise on
franchisee ideas and monitor your franchisees' attitude regarding
franchisor performance.
- Development of a Comprehensive Franchise System »
Franchising
is a separate business arrangement and thus requires its own strategic
business plan. This is a critical stage in your franchising strategy
because much of the groundwork is laid for the entire system. Good
strategic planning has a lot to do with decision making--namely making
the right decisions the first time around. Franchisors who construct a
thorough and well-researched system have much higher success rates in
revenue growth, product marketability, transitioning of staff, and
training of staff.
- Examination of your company's Franchise Potential (Franchise Feasibility) »
In-depth research and preparation are needed before a business decides to
franchise. Companies that apply best practices properly analyse their
position to ensure they can run a franchise system, and that they will
excel more through franchising than via other distribution channels. A
company must demonstrate that its product or service will generate high
and consistent customer demand, as well as thrive in the proposed
markets and locations.
PwC can undertake a detailed Franchise Viability / Feasibility
Assessment, focusing on key areas of the applicability of franchising
as a growth strategy, including:
- Advising on the development and testing of the concept via a pilot operation
- Advising on the development of functions within the organisation required in order to franchise
- Assessing competition and relative positioning
- Assessing the company's time and support commitment to franchising
- Determining whether company characteristics would support successful franchising
- Estimating the likely financial performance, position and cash flows of each major stakeholder in the proposed system
- Evaluating other expansion options.
- Franchise Code Compliance »
Our
advice and documentation complies with the regulatory Franchise Code of
Conduct. The code has been initiated to help safeguard prospective
franchisees by ensuring minimum standards of information disclosure are
met.
- Franchise System Diagnostic »
The
ability to identify and attract high calibre Franchisees is frequently
sighted as a major barrier to growth of franchise systems in Australia.
Utilising our deep technical knowledge and industry experience gained
from working with many of Australia's market leading Franchisors, we
analyse the franchise offer, network, competitive landscape, and the
recruitment strategy to identify the factors limiting expansion of the
franchise business to identify opportunities for improvement in your
franchise strategy.
- Franchisee Benchmarking »
Changing
the way a company performs a business process generally requires both
human and financial resources dedicated to the task over a period of
time. We can assist in designing systems to set realistic yet ambitious
performance targets, track franchisee results and measure franchisee
success.
- Franchisee Recruitment »
The
process your organisation uses to recruit franchisees into your network
is a critical component in the growth of any franchise network. PwC'
franchising team can design and develop a process to recruit
franchisees into your network. We provide training, guidance and
support to enable you to recruit quality Franchisees, balancing your
commercial objectives with industry legislation.
- Legal Documentation »
Legal
documentation should be the endpoint of the development of any
franchise strategy, and sets a legal framework for the commercial
relationship between the franchisor and franchisees. It is essential
that specialist lawyers are engaged given the complexity of the
legislation that governs the industry.
- Operations and Procedures Manuals »
Our
team can design and write an Operations and Procedures manual to detail
specific policies, tasks, standards and disciplines required for
consistent and successful franchise business operation.
- Performance Improvement »
- Strategic Network Plan »
One
of the most potentially valuable assets Franchisees can purchase from
the Franchisor is the exclusive rights to market within a specific
territory. The location of each franchise must be carefully planned to
ensure that a minimum level of key demographic business generators
exist within each territory. We partner with specialist mapping
organisations to determine optimum franchise territories for
prospective Franchise locations and business boundaries.
